25+ years building and scaling global alliances, channel infrastructure, and partner incentive programs at Microsoft, Cisco, and Sage.
Multi-hundred-million dollar partner programs. Billion-dollar incentive budgets. Strategic collaboration agreements that drive 900% revenue growth. From Fortune 500 to growth-stage, I build the GTM systems that make partner-led growth repeatable.
Incremental revenue via ISV ecosystem
Global incentive budget directed
AWS partnership revenue growth
Years of partner & channel leadership
Every engagement draws on operational experience at Microsoft, Cisco, and Sage. I build what I have built before, adapted to your scale and market.
Incentive programs that shift partner behavior and drive measurable cloud adoption. From program architecture to measurement frameworks, designed to change what partners do, not just reward what they already do.
Building and scaling relationships with hyperscalers (AWS, Microsoft, GCP), GSIs, and technology partners. Co-investment agreements, co-sell motions, and marketplace strategies that generate real pipeline.
Designing partner-ready commercial models, pricing architectures, and channel coverage frameworks. Turning product-market fit into partner-led, repeatable revenue across segments and geographies.
Leading complex, multi-stakeholder programs that require alignment across sales, product, marketing, and partnerships. Building the operational muscle that sustains partner-led growth at scale.
A career built at the intersection of technology, partnerships, and revenue. From early roles in defense engineering and venture capital to leading billion-dollar incentive programs at Microsoft and negotiating transformative alliances at Sage.
Carnegie Mellon educated (MS Industrial Administration, BS Mechanical Engineering), with operational experience across 23 countries and companies ranging from Fortune 100 to high-growth SaaS.
Read the full storyEvery number represents real business impact delivered through strategic channel architecture and partner ecosystem development.
Incremental revenue through ISV partners at Sage
Increase in cloud adoption across 421+ global partners
Partnership revenue growth through AWS SCA
I have had the privilege of working directly with Brendan for over 10 years, and I can confidently say that he is a strategic leader and motivator with deep experience in building and developing metric-driven, multi-million dollar channel ecosystems....
Chris Barry
VP, Data and AI, Microsoft Corporation
Brendan and I worked very closely together on an important and very time sensitive project while at Sage. Projects like that can often test the patience of those involved, but in Brendan's case it brought about resolve, conviction and a pragmatic app...
Bill Feder
Vice President, Global Cloud Operations, Sage
I started working for Brendan as a BCG consultant but the engagement soon turned into a full time gig. Brendan was an inspiring, effective and incredibly driven leader who brought me on board to work on the Next Generation Customer Experience project...
Piotr Oczkowicz
Consultant / Co-founder of Aion Bank, Boston Consulting Group (BCG)
Whether you are evaluating candidates for a senior channel role or looking for strategic advisory, I would welcome the conversation.